The Social Media Call to Action piece is section in your Twitter Posting, Facebook Feed or blog posting that engages your audience or brings about an invitation for the user to take a step to contacting you.
This element can be a photograph or a segment of text used in a creative manner, but the important thing is that it does it’s job, to grabs your readers’ attention. To entice a followup action, these materials often tease a special offer with a linking link that illustrates that you want the participant to take action by clicking.
This method or tool enables you to associate your social media marketing with measurable business results by leading prospects through your conversion process.
In addition to inviting your readers to join in your posting, by creating a sense of urgency you can more often urge your participants to respond. The benefits of using social media is the the lifespan is short and a calls-to-action seems to be a more “limited offer”. A discount offered on “Website Design Services in Denver Colorado” for instance may show more immediacy when the details are posted on a Denver Blog Roll as opposed to a Billboard place along a Colorado Highway.
Another great aspect of using call to action materials in your social media is the sharing effect that has been making this new media so viral. Your special offer or content can often get ann added boost of attention by being endorsed by family, friends, colleagues and other social media contacts. This results in more view, more impressions and when an offer is repeated on Twitter and Facebook they often seem to have a greater “recommended value”.
To ensure get the most bang for your buck in this arena, it’s critical to avoid some potential pitfalls. Don’t let your readers and subscribers abandon the call-to-action process without ever entering your next step by keeping these tips in mind.
- Let your viewers know that there is something in it for them
Understand that participants want to get something the deeper they go into a web article. The attention span on the web is growing ever so short, let viewers know that there is a reward behind the door.
- Dont give viewers the runaround
Eliminate any opportunities to frustrate readers with simple navigation and by not misleading them. Honesty is always the best policy and and your reputation can be damaged to a viewer that feels that they have been given the runaround by your article.
- Ensure that your deals are explicit
This means using consistent message, detailed language and any specific information that will keep your viewer from discarding your messaging.